![]() In the example, the user views a product, adds it to the cart, provides details, and then buys it. The user journey is broken down into steps and you can analyze each in detail. Looking at a funnel exploration example, you can see the different steps users take in making a conversion. There are multiple templates to choose from, each one providing you with different ways to find the answers to very specific questions about your users. Another way to look further is to utilize the helpful feature that comes with your GA4 property called explorations.Įxplorations are a set of powerful audience discovery and comparison tools that go beyond standard reports to help you uncover deeper insights into your customers’ behavior. When you want to analyze data further, Google’s BigQuery may come to mind, especially if you’re working with a large dataset. While the data itself is important, the most valuable thing is to dive deeper – what can you do with this data? Well, the last aspect of the GA4 workflow, analyzing, uses the gathered data to help answer questions you may have about your users. For each category, you can still go deeper and see more specific data that might be helpful to you.Īside from what Google provides, you can also build custom reports to view the information you care about. These are only some of the reports you can check out. You can also see information about your users like their location, age, and interests by looking at the demographics report. The acquisition reports allow you to check how your users are arriving at your web page.ĭata on how users interact with your web page can be seen in the engagement reports. Google Analytics 4 provides multiple pre-built reports that you can use to view the data from your website and apps. Google Analytics 4 even allows you to check what is happening on your website in real-time.įor this step, information about your users, like where they come from, what page they are currently on, and what are they clicking on becomes data points that GA4 measures.Īfter measuring data about your users, the next step is reporting. Once you have it installed, data will flow into your GA4 account. This JavaScript code will be responsible for connecting your website to Google Analytics behind the scenes. You can either use the Global site tag (gtag.js) or Google Tag Manager. Let’s dive into the first aspect, measuring, by looking at an example.Īfter creating an account, there are two options for implementing a snippet of code to your website. Working with Google Analytics 4 can be divided into three aspects: measuring, reporting, and analyzing. If you know what users are doing on your website, you can optimize its content to attract more of them and ultimately increase your profits. Whether your business is doing well or in a precarious situation, increasing revenue will always be one of its goals.Īside from ensuring the quality of your service or product, one of the most effective and important ways of growing your business is to know and understand your users.ĭata on your users is like gold for marketers, and the GA4 tool is the shovel that will help you get that gold. □ Note: If you’re interested in the use cases of GA4, check out this guide where we go deeper into that topic. Google Analytics 4 is unlike anything you may know from your previous Google Analytics experience, but its improvements, added flexibility, and perspective on analytics will help you better understand the new digital world. It will become the default property when making a Google Analytics account. With the sunset of UA approaching fast, it’s no longer a matter of deciding if GA4 is worthwhile switching to or using it in tandem with UA because eventually, it will replace UA. Read more on the biggest changes in Google Analytics 4 to know how GA4 changes the way we think about analytics. ![]() The presumption of it being an upgrade to Universal Analytics is inaccurate because GA4 is a completely different tool with its new data model.ĭevice support for both websites and mobile apps has also been added along with new views for reporting data. ![]() Google Analytics 4 is the newest analytics service provided by Google. GA4 provides increased flexibility by using an event-based model (so that common interactions can be tracked natively), including privacy controls, predictive capabilities and integrating with media platforms and datawarehouses like BigQuery. Google Analytics 4 (GA4) is a free analytics platform that analyzes your websites & apps. Let’s jump right in! What is GA4 and Why Should You Use It? ![]()
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